Design, UX

Fundamental Guidelines Of E-Commerce Checkout Design

7 Jul , 2015  

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Here is the harsh reality of e-commerce websites: according to recent e-commerce studies, at least 59.8% of potential customers abandon their shopping cart (MarketingSherpa puts it at 59.8%, SeeWhy at 83% and MarketLive at 62.14%). The main question is why do customers abandon their shopping cart so often? Is there some fundamental mistake that designers […]

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Design, UX

Introducing Googles new Material Design Lite

7 Jul , 2015  

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Back in 2014, Google published the material design specification with a goal to provide guidelines for good design and beautiful UI across all device form factors. Today we are releasing our effort to bring this to websites using vanilla CSS, HTML and JavaScript. We’re calling it Material Design Lite(MDL). MDL makes it easy to add […]

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Design

Inside the Web Design Style Guides of 10 Brands We Love

3 Jul , 2015  

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There are websites that we could stare at for hours. They’re different, addictive, and well crafted to the pixel. Before the Internet, brands had to rely on limited channels like print ads, TV commercials, billboards, and all sorts of print collateral to share their stories. These channels, however versatile, are no match for the level […]

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Design

The hidden power of inconsistency in Design

3 Jul , 2015  

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Consistency in design is advisable most, but not all, of the time. Source: White Frontier Beer via awwwards Absolute consistency is repetitive to the point of boredom. In order to mine its benefits without putting your users to sleep, you need to know when to break the monotony. For example, you can see above how […]

Design

7 personality traits of great designers

2 Jul , 2015  

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To be a good designer, you need more than just mastery of design skills and a good eye. With more and more companies hiring waves of designers, you must have all the skills needed to thrive within a larger product team. Photo credits: Lovelorn Poets In this piece, we’ll describe some of the personality traits […]

Design, Psychology, UX

Google’s Guide To Designing With Empathy

22 Jun , 2015  

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DESIGNERS CAN REACH OVER 1 BILLION PEOPLE JUST BY KEEPING ACCESSIBILITY IN MIND, SAYS GOOGLE’S ASTRID WEBER AND JEN DEVINS. According to the World Health Organization, more than 1 billion people worldwide have a disability. To Astrid Weber and Jen Devins, Google’s resident accessibility experts, that stat should be stamped on the back of every […]

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Psychology

7 truths about the mind you missed in psychology class

22 Jun , 2015  

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The longer you live, the more you realize that the difference between success and magnificent failure lies in how well you understand people. If you’re like many, that fact makes you regret not having studied psychology. I hate to be the one to tell you, but holding both a BSc. and an MSc. in psychology […]

Design, UX

UI, UX: Who Does What? A Designer’s Guide To The Tech Industry

22 Jun , 2015  

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PLUS: HOW APPLE, FACEBOOK, GOOGLE, AND MORE TECH-WORLD HEAVYWEIGHTS DESCRIBE THEIR DESIGN JOBS. Design is a rather broad and vague term. When someone says “I’m a designer,” it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed by the umbrella term designer. Design-related roles exist […]

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Psychology

The ultimate guide to learning anything faster

22 Jun , 2015  

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“If only I could have learned Chinese three years ago…” “If only I learned about investing when I was still in my early twenties…” If only. For many of us, there are more things we want to learn than we have time. As information becomes more readily accesible online, the number of things we want to learn […]

Design, UX

The future of interaction design

11 Jun , 2015  

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As a practice of designing for the intangible, interaction design has always been one of the most difficult UX disciplines. Gone are the days when users were impressed by simple interactions like a bit of unexpected animation – now animations are almost required, along with plenty of microinteractions that can’t be taken for granted.

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